Salt Flower in the Press
Salt Flower is a flower shop and design studio in North Amherst's Mill District, formerly Until We Wed Flower Co. Here's where we've been written about, plus the basics and a press contact for anyone working on a story.
Coverage
Stories About the Shop
WWLP 22News, October 16, 2026
"Amherst Mill District welcomes Salt Flower and Tilted Orbit Arcade"
A short report on the Mill District's new openings, including ours.
Read the story
Daily Hampshire Gazette, September 3, 2026
"Mill District welcomes Salt Flower, new Amherst flower shop and gift store"
A look at the shop opening and how I got here from Until We Wed Flower Co.
Read the story
Our Work in the Press
The New York Times, December 6, 2024
"At the Top of Her Bucket List: Saying ‘I Do’"
Flowers for a wedding featured in the Style section. I designed flowers as Until We Wed Flower Co. (Subscription required.)
Read the story
The Boston Globe Magazine, November 17, 2024
"From heartache to hope: A canceled wedding finds new meaning"
A story about a donated wedding at the Amherst Woman's Club. I designed the flowers, as Until We Wed Flower Co.
Read the story
About Salt Flower
Short version
Salt Flower is a flower shop and design studio at 83 Cowls Rd in North Amherst's Mill District, formerly Until We Wed Flower Co. Owner and lead designer Laura Mae Pfeffer sells everyday flowers, grab-and-go bouquets, gifts and local goods, delivers across the Pioneer Valley, and designs weddings and events across New England.
Long version
Salt Flower is a flower shop and design studio in the Mill District of North Amherst. Owner and lead designer Laura Mae Pfeffer has designed flowers for weddings and events in New York City and New England for eight years, first as Until We Wed Flower Co. Her style is modern, artful and color-driven. The shop sells everyday flowers, grab-and-go bouquets, skincare, jewelry, candles, art, and gifts, and delivers to Amherst and nearby towns. Salt Flower buys from local farms when it can, including Hart Farm in Conway, Tip Top Orchard in Buckland, Old Friends Farm in Amherst, Little Bend Flower Farm in Amherst, and Many Graces Farm in Hadley.
Facts at a Glance
Business name: Salt Flower
Formerly: Until We Wed Flower Co.
Owner and lead designer: Laura Mae Pfeffer
Address: 83 Cowls Rd, Amherst, MA 01002 (the Mill District, North Amherst)
Founded: Floral business started in 2018; shop opened September 1, 2026
Services: Everyday flowers, grab-and-go bouquets, local delivery, gifts, weddings and events
Website: saltflowershop.com
Email: hello@saltflowershop.com
Phone: 413-450-7847
Social: Instagram @saltflowershop
Meet Laura
Laura Mae Pfeffer is the owner and lead designer of Salt Flower. She's designed weddings and events across New York City and New England for eight years, and she opened the shop because she wanted to design flowers and connect with people all year, not just at the big events.
She built Salt Flower around the kind of neighborhood shop she loved in the cities she's lived in: the one that has special items you can't find everywhere. She wanted every purchase to feel like a little gift, even when you're buying it for yourself. She spent a long time curating the items for the shop, to give people a high-end feel without the high-end price.
Next, she's growing the shop into a place for events with local artists and makers, not just flower arranging workshops. She's hoping to host classes on making your own skincare or perfume oil, watercolor, pressing flowers, and herbal and floral tinctures.
Story Ideas for Journalists
Opening a flower shop after eight years of wedding design, and why Until We Wed Flower Co. became Salt Flower
Sourcing flowers from local farms in Franklin and Hampshire counties
A new shop in the growing Mill District
Coming up: holiday centerpiece workshop, holiday gift guide, Valentine's Day and Mother's Day
Downloads
COMING SOON
Press Contact
Laura Mae Pfeffer
hello@saltflowershop.com
413-450-7847
We reply within a day or two.
FAQ
Who owns Salt Flower?
Laura Mae Pfeffer owns Salt Flower and is its lead designer.
Was Salt Flower formerly Until We Wed Flower Co.?
Yes. Laura designed weddings and events as Until We Wed for eight years. When she opened the shop, the old name didn't cover everything anymore, so it became Salt Flower.
Where is Salt Flower?
83 Cowls Rd in the Mill District, North Amherst.
When did Salt Flower open?
September 1, 2026
Has Salt Flower been in the news?
Yes. See the coverage list above, including the Daily Hampshire Gazette and WWLP 22News.
How do I contact Salt Flower for press?
Email hello@saltflowershop.com.